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hotwheels ferrari license renewed for 5 more years

3022 Views 16 Replies 5 Participants Last post by  CollectorX
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:feedback my dealer tells me ferrari has just extended their exclusive ferrari license for another 5 years. say it ain't so. i hope that they just get kyosho to make them for them. :feedback
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Why ?
Kyosho dont make them now so I doubt if they will start anytime
oh noes! I just picked up a Hot Wheels Enzo today, and it really isn't what I want in a diecast of the great Enzo...

the BBR is way too expensive, an AUTOart or kyosho or Minichamps priced model would be great. Stupid Hot Wheels, I hate thee!
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kyosho made the ferrari collection series and did an amazing job on them.
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Kyosho does make it actually. The Daytona and several of the 328s are Kyoshos, but it has the Hotwheels logo because they got the license from Mattel.
for fun, i put the Competizone beside my Enzo, and there's just no comparison. The price was around double for the comp. (paid 40 incl tax for the Enzo, is that a good deal?). Me thinks the comp is WAY better in terms of details vs. price. Double is worth it!
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i agree 100%.
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Yeh I agree , but as far as I know , they arent made by Kyosho for Mattel , they are made by Kyosho for Kyosho

They are still branded and sold as Kyosho products but with a Mattel / Hot Wheels emblem on the packaging as they paid for a sub licence from Mattel .

If Im incorrect then please correct me :cheers
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Yes, Kyosho made for Kyosho... :giggle
This is of course bad news, but there's always hope that since BBR had the chance to make the Enzo in 1:18, they'll get the chance to make the 360 Challenge Stradale or something else, too...
but BBR's are so expensive!
I thought that this was old news. :confused

I have held this back for a while, but why do WE pick on Mattel/HotWheels about this? I am not singling out anyone as I have been guilty myself some times but the broke record of Hot Wheels bashing is getting old. I think that the GREED at Ferrari should be to blame and not Hot Wheels.
Ferrari is under no obligation to take Hot Wheels's money for the license. If Ferrari wanted only hi-line models made of their cars then they should not sell their soul to Hot Wheels! Plain and simple!

Why do other car companies sell their license to multiple manufacturers and get away with it? How may companies are making a 1/18 Mini? Is it 5, 6 or 7?
Ferrari could very well sell the license rights to many manufacturers and please all, but I am sure Mattel makes it worth their while not to.
From where I am sitting, Mattel/Hot Wheels is only guilty of making a smart business decission.

One thing about HWs, last time I checked they are sold in the TOY dept. at stores and they do not make any claim to be an exclusive adult collectible! For the price point ($10-$18 in the US) you are getting exactly what you are paying for. I know, I have said this before, but you never see Hot Wheels Ferraris collecting dust at any shelf. We are a minute minority of the Hot Wheels market and they could care lees that we don't like their models. They are only "collectibles" because we make them, but Hot Wheels sure doesn't see it that way.

Don't get me wrong, I love my Kyoshos and the difference is plain to see, but you are talking different price points. If you have a problem with this, have you contacted Ferrari to let them know?
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my dealer pretty much said the same thing. i guess making higher quality in such mass production does get hard to do. i hope their ferrari showcase series is worth waiting for.
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:iagree I could not have said it better! But as someone else said on another thread today, the sad thing is that Hot Wheels just doesn't care about producing the level of quality that we prefer. For example, Hot Wheels and Maisto are not far apart in price but differ greatly in quality. Maisto is trying to improve their product to attract more sales and profit while Hot Wheels only needs an exclusive contract with Ferrari to do so. As long as they are satisfied with their sales versus their production capacity, they have no incentive to increase quality to attract more sales.
My previous comment was directed at Mattel. However Ferrari may also be missing a substatial market opportunity. Hot Wheels appeals primarily to the "toy" market of under $30 while BBR only goes for the super-premium collector's market of $300+. There is a very substantial market of serious collectors and Ferrari nuts that would only buy models in the quality and price ranges offered by the likes of AUTOart and Kyosho. As Ferrari licenses it's logo to the manufactureres of any number of over-priced items ranging from bathrobes to umbrellas, you'd think they would recognize this market. :confused
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As far as I know I think you are 100% correct! :cheers
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Did some one say Stradale?!!! I heard this topic all the way from across the room!!! A Stradale would be wonderful! If BBR made the CS Angels would sing and champaigne wold fall from the skys!!! Sorry about my little tangent! :giggle
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