:? how does licensing work for diecast manufacturers? is it like construction projects, where projects are up for bids?
The easiest example to look at is Ferrari . It is believed that Mattel paid an 8-figure sum (in dollars) to Ferrari for exclusive rights to make their cars as 1/18 models..
wow... $1 million on developing the Enzo. hmm, the model definitely does not reflect it... so where did all the money go? :? normally i would i guess marketing, but i've never seen mass campaigning for diecasts...
The easiest example to look at is Ferrari
Some speculate that Hotwheels paid $50 Million for the rights to make Ferrari diecasts. In my opinion I think that if Hot Wheels would of made the Ferrari's in the quality of Kyosho or AUTOart it would of been a good deal but since they are not AUTOart or Kyosho quality.............., well the least Ferrari could of done was put some decals of Hot Wheels on their F1 cars.
CSGT,I don't believe that Hot Wheels paid any more for the Enzo because from my understanding, the licence allows Hot Wheels to make any Ferrari model they wish to up until the end of 2004. I just hope that Ferrari don't make the same mistake and grant them the licence for another 5 years.
its not just these cheap models that get people into this hobby. if it weren't for ebay, i wouldnt have so much cars. its amazing how you can pick up a model which costs $75 at any diecast website shop, for less than $30 on ebay. now, why do most of these diecast websites suck our money so much?I know that we all complain about the quality of Hot Wheels's Ferrari's but without these being available at their low price, there might be fewer people being introduced to this hobby.
I for one was not really involved in collecting diecasts until I saw the Hot Wheels models at local Wallmart and Grocery stores. I had to have them all and that culminated in my collecting more and more vehicles from other higher quality manufacturers.