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Lets say you pre-order a car at $70.
When the car is released every store is selling it at $30 and some on ebay are going for $20. Would you still pay $70 for the car because you pre-ordered it for that?
Same thing for the seller.
If they assumed that it would be a regular AUTOart release that they can sell at $70 and still make a profit that is what they will do.
But if the car ends up being a "Super AUTOart" and retails for $150 you know that the dealer is paying more than $70 for this car.
He is not going to lose money on the car just like you are not going to pay double.
A pre-order is not a contract, it is simply a place in line. It is a line you can step out at any time.
The seller would like nothing more than to be able to sell it for the price he has listed but business is still business.
He has rent to pay, employees and he has to feed his own family.
If the supplier (AUTOart) raises the price or raises the content (detail) the price will have to go up to cover that.