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Al I can see where you're coming from here, but isn't this just the same as Minichamps releasing the Ford 100th anniversary sets? Those models were standard releases with a 100 on the plinth and a different box.
Ferrari are doing nothing different to any other manufacturer before them (and yes, I do love Ferrari and I am defending them). McLaren, BMW, Williams - all the F1 teams have had models released that are basically the same thing over and over (first win, first points, drivers championsip, constructors championship and circuit specific cars) - every licence gets milked.
Minichamps have probably been the worst offenders with their endless stream of Toyota, McLaren and Honda releases.
To clarify what I'm trying to say - I do think Ferrari are getting an absolute bucket load of money from Mattel, and Mattel are making a bucket load of money on the back of Ferrari's name. The situation is not unique though as it's happening in other sections of the diecast market with other manufacturers and diecast makers.
:cheers
Mark